Properly targeted marketing communication strengthens the visibility of the brand, boosts sales, and engages customers. In order for Scandinavian companies to reach their target groups in the German-speaking market, it is important to invest in localization of marketing and content tailored for German consumers or companies. Through which channels do I reach potential customers, what kind of content does my target group value? Digital channels are a fast and efficient way to start marketing in Germany. With a well-planned campaign, it is possible to reach a large target audience with a relatively small budget.