Guides
In-depth guides to the DACH and Nordic markets
These guides give you useful background on doing business in Germany, Austria, Switzerland and the Nordic countries, and answers to the questions we are asked most often. When you want to move forward in your own situation, we are happy to help.
Entering the German market: the complete guide
Entry models, pricing, contracts, packaging and product requirements, VAT, funding and a realistic timeline – all in one guide.
Reading time approx. 18 min
Entering the Nordic markets: a practical guide
Finland, Sweden, Denmark and Norway compared: buyers, sales channels, language, VAT, company forms and a 12-month plan.
Reading time approx. 14 min
Trade fair guide Germany: tips for exhibitors
Choosing the fair, budget, stand staffing, pre-booked meetings and the follow-up that separates a successful fair from an expensive trip.
Reading time approx. 14 min
German and Nordic business culture in B2B sales
How German buyers decide, who is involved, how to build a quote, payment terms – and how Nordic business culture differs.
Reading time approx. 15 min
German VAT: a guide for foreign companies
Intra-EU supplies, the OSS scheme, when you need a German VAT ID, rates, invoicing and filing – plus Austria, Switzerland and the Nordics.
Reading time approx. 14 min
How the guides are made
First answers, all in one place
The guides bring together the questions and topics that come up most often when a company explores the DACH region or the Nordics. The aim is to get you into the subject without much effort – and to help you know what to ask next.
Key figures are taken from public sources such as Destatis, Statistik Austria, the Swiss Federal Statistical Office, Nordic Statistics and AUMA. The guides are not a substitute for legal or tax advice – for that you need a qualified adviser, and we can help you find one.
Topics covered in the guides
Entering the German market · market entry models · finding distributors and importers · commercial agency contracts and § 89b HGB · pricing and margin structure · LUCID packaging register and VerpackG · product safety (GPSR) · VAT and the OSS scheme · Incoterms · German trade fairs and AUMA figures · trade fair budget and follow-up · German business culture and buying process · Nordic business culture · payment terms and credit risk · company forms in DACH and the Nordics · Austria and Switzerland · Norway and the EEA.
Services
When you want hands-on help
Go-to-Market as a Service
From market research to the first signed contracts – one contract, one accountable person. A sales resource in your target market without hiring.
Market Research
Competitors, price levels, sales channels and a realistic demand estimate for your target market – in numbers, not guesses.
B2B Lead Generation
We identify the right decision-makers, reach out in their language and report who is interested and who isn’t. You focus on selling.
Get in touch
Let’s start the conversation
Tell us where you want to grow – the DACH region or the Nordics – and we’ll work out the most sensible first step together. The first conversation is free and without obligation.